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Every brand and institution today is facing a perfect storm of technological disruption and market upheaval. As traditional business models and industry structures come under increasing threat, agility and adaptability are more important than ever. The future success and survival of many businesses and organisations will rest on their ability to anticipate, prepare for and even pre-empt change.
Michael McQueen is an award-winning speaker, social researcher and best-selling author. Michael has helped some of the world’s most successful brands navigate change and stay ahead of the curve. In addition to featuring regularly as a commentator on TV and radio, Michael is a familiar face on the international conference circuit having shared the stage with the like of Bill Gates, Whoopi Goldberg and Larry King. Coming from a background in marketing and research, in 2004 Michael founded a consultancy specialising in demographic shifts and social trends called The Nexgen Group.