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Mark McCrindle

Join us for the next breakfast meeting at Quay Appointments

New Generations, New Trends

The future is shaped not just by the technological changes but also the sociological changes. Indeed an understanding of the lifestyles and attitudes of the 21st Century workforce, as well as the new characteristics and expectations of today's clients is critical to future success.

Our world is experiencing the biggest generational change since the birth of the Post-war Baby Boomers. Increasingly Baby Boomers are downshifting, Generation Xers are wealth accumulating, and the Y's are today's emerging employees and real estate buyers. Yet the new generations have a radically different approach to purchasing, lifestyle, and finances.

In this session, Mark will outline the new demographics, social trends, and generational diversity. Based on the latest research, he will define the attitudes, values, and workplace priorities of today's graduates, and provide strategies to better connect and communicate in these changed times.

Key issues:

• From Boomers & Builders, to Generations X & Y: understanding the changes in demographics, financial characteristics, and aspirations.
• The 4 biggest social trends redefining the business landscape.
• Australia in 2020: the new workplace demographics.
• The top 5 attraction and retention factors for the Under 30's.
• The ideal 21st Century workplace: how does it look and feel?
• Managing & leading intergenerational teams in individualistic times.
• Understanding the attitudes, & values of the diverse generations.
• Training & communicating with the digital generation.
• Understanding the hot-buttons & values of the ever-changing customer.
• Gen X and Y friendly managers - what they're doing right.

About Mark McCrindle,
MA, BSc. (Psychology), QPMR

Mark McCrindle was trained as a Psychologist and his social research is now recognised internationally.

Mark is a Qualified Practising Market Researcher (QPMR), and so has his finger on the pulse of today's changing demographics and generations. Organisations commission Mark to conduct research and then speak or consult with them to help them better understand and engage with the ever-changing market and employment segments.

Mark graduated from the University of NSW with a BSc (Psychology), and he has completed a Masters degree majoring in Social Trends. He is the Director of the social research agency McCrindle Research Pty Ltd, which specialises in social and generational research across the Asia Pacific.

So come and join Mark at our next breakfast on Tuesday 5th September, 2006.

For more information and to book your place (seats are limited) please email Sam Meleah at smeleah@quayappointments.com.au. Please include within your email - Booking Name/s; Title; Company; Phone Number.

Confirmation of your place will be emailed to you.
Please RSVP by Monday 4th September, 2006.